Project Rocket Ship

The only way for businesses to stay relevant to customers is to know what they want, sometimes even before they do.

With customer expectations constantly being reset, demands driven by data and experiences, and technologies moving forward every minute, the only way for businesses to stay relevant to customers is to know what they want, sometimes even before they do. 


Observation studies and data analyzes might be one way to acquire useful insights for business decisions, but direct conversations with end-users always help provide a fuller picture. Those who have their eyes on sustainable growth should know, what matters to people matters to their businesses as well.

Know your customers

Over the last decade, ASSA ABLOY has been creating and perfecting the openings solutions and services with a mission to keep every end-user happy. Door Security Solutions (DSS), under the Americas division, is amongst the first of the Group to have methodically achieved meaningful engagement with people through The Rocket Ship. 

It is a strategy that centers around customers, ensuring our frontline staff and technical specifications writers speak the language of the end-users’ profession. The approach is to use consultative selling techniques. Instead of presenting a particular product, we ask the right questions to learn about end-users’ preferences and big headaches in order to find solutions and in turn, helping them make the right purchasing decisions.

Customer support made easy

One of our proud creations that stems from Rocket Ship is the ASSA ABLOY Customer Support App. Currently available on Android and iOS for US and Canada, and soon a global service tool, the App provides direct support for all subsidiary brands under the Group’s umbrella. Users will only have to tab on the brand they use to get instantly connected with the right service team. If the issue is too difficult to describe by words, the app allows users to illustrate problems by drawing on the phone’s screen, or talk it out over a live video call.